North Lake Tahoe Resort Association working towards being less resort and travel focused and more community focused. As tourism has remained steady the goals within the Tahoe community have shifted from unification of resorts to preserving Tahoe’s beauty and allowing the locals to stay involved with the larger scope and goals of Tahoe. North Tahoe Community Alliance is a distinct change from the previous focus on Resorts as a business and instead fosters better relations with the people who live in the area.
With a logo approach that not only contains modularity with custom typography and unique illustration framed in different approaches, but also seasonality. As skiing turns to mountain biking and ice skating turns kayaking, the dynamic mountains around Lake Tahoe evolve in beauty season to season. To reflect this there is also seasonality options within this color palette.