In connection with our client Visit Torrance, we were referred for the City of Torrance and in particular the Torrance Advantage branch for developing a brochure with the goal to attract businesses to set up shop within Torrance. While the Torrance Advantage team had very little to provide for brand guidelines and look and feel what was drawn out from single page of guidelines yielded and beautiful and effective print and digital piece.
This document was set up to not only be a print brochure but also needing single page variants for use digitally with hyperlinks, which created a unique design philosophy to adapt it for multiple variations and views.