Pieces created as part of Avocados From Mexico’s Board of Directors meeting at historic Fenway Field in Boston. This Board of Directors meeting coincided with the opening of an additional Avocados From Mexico Concession stand and new menu items.
Pieces for the meeting included large scale, die cut directional signage, door clings, and retractable banners outside of the suite. Alongside decorations within the suite including table tents, pennants, and varieties of swag.
Beyond just usual environmental options for this Board of Directors meeting, its taking place at a box in the historic Fenway Park for a Red Sox game granted some opportunities to brand environmental design and swag specifically at making this night memorable while on brand to Avocados from Mexico.
The concessions additional menu items and consequent designs gathered some noteworthy articles including one seen below from Time Out in the Boston area.
The combination of the unique signage, baseball themed swag and designs, coupled with great concession options catered for the meeting earned national recognition as the new dishes available were highlighted for fans.